My mission is to help my clients SHINE by creating unique design concepts that emulate and enhance their business personality.
Branding & logo design is my specialty. If you want to know HOW the Branding process works, you will find the answers below:
How The Branding Process Works
STEP ONE: BRAND DISCOVERY
- First, we typically have a detailed conversation, either on the phone or in person – whichever is most comfortable for you.
- We talk about general details like the nature of your business, what your ideas and goals are and, of course, the value you will receive based on a branding package of your choosing.
- Next I provide you with a ‘Branding Brief’, which is a thorough questionnaire that helps you define and describe what you want to achieve with your logo and brand.
Within the brief, you will become clear on your mission and vision, draw on your competitive advantage and highlight your unique selling points.
- Once the Branding Brief is complete and thoroughly reviewed, I conduct some research on your industry and any other areas that require review.
STEP TWO: DESIGN
I typically provide 3-4 initial logo concepts for you to review depending on which Branding Package you choose. This process typically takes up to 2 weeks. I provide initial concepts in black-and-white state only. We will add colour later in the process, when the design is more refined.
STEP THREE: COLLABORATION & FEEDBACK
Collaboration and feedback leads to refined design concepts. This stage may involve several conversations and proofs before your final logo concept is decided upon.
STEP FOUR: DELIVERY
Once final approval is signed off, I provide you with all print and web-friendly files, plus a Logo Reference Guide outlining details like colour palettes and typography.
It is imperative to utilize your new logo consistently throughout ALL your marketing items – business cards, brochures, website, advertising and so on. This helps to build brand recognition.
I would love to work with you to develop a logo that will
ENHANCE YOUR IMAGE,
IMPRESS YOUR CLIENTS,
AND GROW YOUR BUSINESS!
Bev Janisch, The Compassionate Mind