Design Worthy of Investment

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I recently completed a brochure design project for a valued client, with whom I have worked on a few projects this year.

Upon reviewing the first draft, she voiced something worthy of sharing…

“I thought I was doing a great job on my own, but you have shown me it is worth the money to have things designed by a professional!”

It is top priority to ensure my clients are 100% satisfied with my work. In this particular case I was thrilled by her reaction, and for two specific reasons. 
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One, to exceed a client’s expectations with the first draft is not only a bonus, it also signifies that I have successfully translated their needs and wants into a piece that communicates their message clearly, and with creative flair.

Two, it is gratifying to hear from someone who has ventured down both avenues (DIY versus hiring a professional), and discovered that hiring a professional was clearly the better way to go.

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[line][h3 fancy=”true”]In All Honesty[/h3]
Yes, the initial cost of a logo design, may seem high at first glance.
However, if you have a specific vision for your brand; nine times out of ten, your desires will not be fulfilled unless you hire a professional designer with the skill and creative know-how to bring your unique ideas to life. Investing in your company’s identity is marketing dollars well spent.

There are many resources available today that make it seem possible for anyone to design their own marketing materials. What business owners should understand is that Graphic Design is a profession that requires extensive creativity and several hours to execute each project successfully. This creative process must, of course, come with a fee attached. 

Designers are required to ask questions, dig deep into the details, listen intently, research thoroughly, draft innovative options and layouts, and communicate incessantly in order to provide the client with work that is worthy of investment.

[line][h3 fancy=”true”]Think About it This Way[/h3]
If you have poured your heart and soul into your business, doesn’t it make sense to trust your company’s brand to a designer with the appropriate expertise?  

Simply put… Invest in professional graphic design for all your marketing materials. It’s worth it.🙂

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