Updated March 9, 2017
Stay True to Your Brand
While attending a trade show a few years ago I met two photographers. Each had a separate exhibit showcasing their work, and it was clear they shared the same specialty… Another element they shared was the exact same business card! [YIKES!]
That’s right, two different companies with identical logos!
Look, I get it.
Many start-ups find this type of template-based product easy, quick and/or inexpensive. But it’s pretty tough to showcase your unique brand image when the same design is being used by several other businesses in your same industry.
Maybe a ‘hobbyist’ can get away with a $20 logo purchased from a stock logo site, BUT NOT YOU! You are a serious business owner and you have an image to uphold!
You can have custom designed marketing materials created both affordably AND in a timely manner. You just need to understand that it is an investment in your company’s future, and it’s worth it! Custom brand design will help to highlight your unique brand image.
With exception of their names and contact info, nothing differentiated the two photographers from each other. What kind of impression would YOU have in this situation?
If you have put passion into running your own business, why on earth wouldn’t you infuse that very same passion when marketing your business?
By now you understand how important it is to have a professional visual icon to represent your awesome biz. Think about what makes your business unique within your industry, and make it unmistakably clear to your customers.
Stay TRUE to your brand, and invest in branding that will help you stand out from your competition.