[h3 fancy=’true’]Featured Brand Profile: Vin Gogh | Paint & Sip Studio[/h3]
Building a brand is hard work.
It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold.
This is the first of a Brand Profile Series on my blog, featuring my clients, their individual brand stories and successes.
Enjoy the read and feel free to share with your friends!
[line]
[h4]What is Vin Gogh all about?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/01/VinGogh.png”]It’s about hanging out with friends and having fun and trying something NEW while sipping wine.
[/testimonial]
[line]
[h4]What is your Unique Selling Point?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/01/VinGogh.png”]Casual, relaxed atmosphere to connect and be creative and have fun.[/testimonial][line]
[h4]What is your brand’s mission?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/01/VinGogh.png”]To make a difference, give back, provide a place for connection and creativity.[/testimonial]
[line]
[h4]What are the core values of your brand, and how do your products/services align with them?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/01/VinGogh.png”]We want everyone to feel good, to feel welcome, to have fun, to feel safe, to know we care about them and our community.[/testimonial]
[line]
[h4]Share with us your most successful marketing strategies and why you feel they have worked?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/01/VinGogh.png”]
- social media
- brilliant PR gal
- content marketing (blog, newsletter)
- taking advantage of great opportunities like Capital Ideas
- networking
- creating strategic alliances
- hiring other entrepreneurs to support our business at the same time supporting theirs (eg: blogging, networking, advertising, social media, direct mail/postcards, events, email newsletters)
[/testimonial]
[line]
[h4]Do you think you could have attracted your desired audience had you NOT invested in professionally designed branding? (logo design, business cards, signage, advertisements etc.)[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/01/VinGogh.png”]Absolutely not; we know that brand is how a customer thinks and feels about you and your company and we poured our heart, soul and personalities into the physical as well as the emotional brand; this would not have been possible without a professional designer.[/testimonial]
[line]
[h4]How would you say people have responded to your branding?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/01/VinGogh.png”]Beyond positive; they love the name, the logo, the vibrant colours, our tag line (It’s as much about the heart as it is about the art), our round marketing collateral (business cards, inspirational quote coasters, gift certificates; it appeals to everyone (male/female/young/old).[/testimonial]
[line]
[h4]What branding and/or marketing advice do you wish to share with fellow entrepreneurs as they start their own businesses?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/01/VinGogh.png”]Plan, plan, plan; business plan, financial plan, marketing plan.
And find good mentors to guide you; be proactive and know who your target audience is; it makes it so much easier to stick to your plan.[/testimonial]
[line]
[one_third]
[h5]To learn more, visit vingogh.ca
Engage with them on Twitter or Facebook.[/h5]
[line]
Better yet – book a paint & sip session NOW! It’s so much fun 🙂
[box]Click the image on the right for a full-sized preview of a Vin Gogh promo sheet – designed by yours truly ;-)[/box][/one_third]
[two_third_last]
[/two_third_last]
Leave a Reply