[h3 fancy=’true’]Featured Brand Profile: Beautiful Life Nutrition[/h3]
Building a brand is hard work.
It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold.
Continuing with the Brand Profile Series on my blog, where I feature some of my clients, their individual brand stories and successes.
Enjoy the read and feel free to share with your friends!
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[h4]What is Beautiful Life Nutrition all about?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/02/BL_icon1.png”]Beautiful Life Nutrition is an online holistic health practice. As a Holistic Nutritionist and Lifestyle Coach, I help my clients discover their nutritional and lifestyle imbalances and teach them how to enrich and nourish their mind/body/spirit to help bring those areas back into balance. [/testimonial]
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[h4]What is your Unique Selling Point?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/02/BL_icon1.png”]All of my programs are online so my clients never have to fight traffic or get a babysitter to get the information and coaching they need.[/testimonial][line]
[h4]What is your brand’s mission?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/02/BL_icon1.png”]Beautiful Life Nutrition was born out of my desire to help people find their ‘happy’. I knew that this cycle of waking up tired, dragging yourself through the day, only to feel tired, stressed and unhappy before bed was not how it was meant to be. I do this because I truly want others to find their beautiful life, to wake up energized and excited about life.[/testimonial]
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[h4]What are the core values of your brand, and how do your products/services align with them?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/02/BL_icon1.png”]Beautiful Life Nutrition’s core values are integrity, commitment, and compassion. I seek these core values in businesses I align myself with and with the products I sell. It’s important to know that products I sell are being created with the consumer’s best interest in mind. This is especially important in my business because I sell supplements to improve health therefore the company’s integrity and commitment to health has to be of utmost importance.
When working with clients I believe these core values need to be present by both the client and myself in order to generate the client’s desired results.[/testimonial]
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[h4]What brands have inspired or positively influenced you in your entrepreneurial journey?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/02/BL_icon1.png”]Most of my inspiration comes from people who are truly their own brand. People such as Leonie Dawson, Danielle Laporte, Marie Forleo, Kate Northrup. All of these women are fearlessly following their intuition and inspiring others to do the same. Following and learning from these women truly ignites my passion for business.[/testimonial]
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[h4]Share with us your most successful marketing strategies and why you feel they have worked?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/02/BL_icon1.png”]
To date, my most successful marketing strategy has been Facebook advertising. I have used it successfully to grow my email subscriber list, which has in turn brought me new clients.
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[h4]Do you think you could have attracted your desired audience had you NOT invested in professionally designed branding? (logo design, business cards, signage, advertisements etc.)[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/02/BL_icon1.png”]I have always felt that my professionally designed logo has been the best investment into my business. In the beginning it made me feel professional before I even knew what I was doing! I didn’t want to feel like a start-up business even though I was, and my logo gave me confidence in representing my business. Personally, I feel drawn to other businesses that look professional because I feel like they are invested in their business and they aren’t going to close up shop in a couple months. With that in mind, I would think that my professionally designed logo, business cards and other marketing material have also drawn people to me.[/testimonial]
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[h4]How would you say people have responded to your branding?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/02/BL_icon1.png”]I would have to say, really well! I actually get complimented on my logo regularly.[/testimonial]
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[h4]What branding and/or marketing advice do you wish to share with fellow entrepreneurs as they start their own businesses?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/02/BL_icon1.png”]I would advise everyone to have their business logo done by a professional that you can either meet in person or have a Skype/phone conversation with. This logo will be on EVERYTHING you do. Don’t cheap out and use an online service that won’t get to the heart of what your company is really about.
[line]Also, remember your time is precious. You are probably not a graphic designer so don’t pretend to be. Use your time to do income-generating activities and leave the graphic design to the professionals (I believe Jaime Wedholm wrote a great blog post on this subject). You’ll be so much happier with the results and your sales will increase because your ad/poster/flyer will look so flippin’ fantastic!
[line]Lastly, if you are investing in a large number of flyers for an event, make sure you make it an evergreen design (no prices, dates etc.) so that if you don’t give them all away at the event you can use the extras at the next event or place them in your office or at a coffee shop for people to pick up. Plus you can use the design again and again! Oh, and maybe don’t order 10,000 of anything… that’s probably too many, it might be a really good deal though and you’ll be tempted but maybe, just maybe start a little smaller. 😉
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[h5]To learn more, visit www.beautifullifenutrition.com
[line]Engage with the owner, Melissa Holloway via Twitter or Facebook.[/h5]
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I have personally worked with Melissa @ Beautiful Life Nutrition and she has a wealth of knowledge and provides wonderful support. I highly recommend her 🙂
[box]Click the image on the right for a full-sized preview of the Beautiful Life Nutrition trade show banner – designed by yours truly ;-)[/box][/one_third]
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