[h3 fancy=’true’]Featured Brand Profile: Kickstart Fitness & Lifestyle [/h3]
Building a brand is hard work.
It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold.
Continuing with the Brand Profile Series on my blog, where I feature some of my clients, their individual brand stories and successes.
Enjoy the read and feel free to share with your friends!
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[h4]What is KickStart Fitness & Lifestyle all about?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/03/KSicon2.png”]Whether you are looking to KickStart a brand new lifestyle or just want to kick it up a notch – we are here to help! We can and will focus on your Fitness, Nutrition and Life goals to get you there.[/testimonial]
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[h4]What is your Unique Selling Point?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/03/KSicon2.png”]Our clients benefit from the culmination of tremendous experience that Kim + Stevie bring to the table. Anything that a person could need to get on track with their personal health, fitness + lifestyle goals can be found at KickStart! Whether it’s dynamic, kick butt fitness classes, nutrition support, personal training, life coaching or a combination thereof, it can be found with us!
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[h4]What is your brand’s mission?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/03/KSicon2.png”]To bring nutrition, fitness and lifestyle inspiration to our clients through dynamic programs, resources and our incredible KickStart community.[/testimonial]
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[h4]What are the core values of your brand, and how do your products/services align with them?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/03/KSicon2.png”]Our motto – “look good, feel great, love life!” really sums it up!
We want our ladies to feel good in their own skin, to take care of themselves from a place of love, rather than the shaming that is such a part of the fitness & diet industry. All of our programs focus on doing the work in a supportive environment, choosing healthy whole foods and lots of physical activity. You will never find us selling quick fixes in the forms of powder shakes, nor will we ever use unrealistic body images to “sell” fitness.[/testimonial]
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[h4]What brands have inspired or positively influenced you in your entrepreneurial journey?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/03/KSicon2.png”]I think our biggest inspiration has come from our clients – they always amaze, with their ongoing support, dedication and belief in us!
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[h4]Share with us your most successful marketing strategies and why you feel they have worked?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/03/KSicon2.png”]I feel we are most successful with the use of Facebook, our reach grows organically every week! We really strive to create a community of like minded people. We try to keep them engaged by posting what we think will interest them – healthy recipes, inspirational quotes, fitness tips and articles and of course some funny stuff too.
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[h4]Do you think you could have attracted your desired audience had you NOT invested in professionally designed branding? (logo design, business cards, signage, advertisements etc.)[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/03/KSicon2.png”]I feel like as we expand our company and go after a larger audience, having the professional branding is what will give us the credibility to move forward. There is a lot of competition in our industry and standing out in the crowd – as well as being seen as fun, fresh and approachable is imperative.[/testimonial]
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[h4]How would you say people have responded to your branding?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/03/KSicon2.png”]The feedback has been great – our logo has exactly the vibe we were hoping for and we are looking forward to putting it out there even more with branded clothing and car decals.[/testimonial]
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[h4]What branding and/or marketing advice do you wish to share with fellow entrepreneurs as they start their own businesses?[/h4]
[testimonial image=”//jwedholmdesign.ca/wp-content/uploads/2015/03/KSicon2.png”]Be clear on who you are and what you want your message to be from the start! Choose a designer you feel “gets” you and your brand. Clear communication is key to finding your audience.[/testimonial]
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[h5]To learn more, visit www.kickstartfitness.ca
[line]Engage with the owners, Kim Winsor & Stevie O via Facebook.[/h5]
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A big thank you to Kim & Stevie for allowing me to feature KickStart Fitness & Lifestyle on my blog.[/one_third]
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