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How to Improve Your Ad Design

June 6, 2015 by jaimewedholm 2 Comments

YES! PEOPLE STILL ADVERTISE!

Some believe advertising is expensive and is not a worthwhile marketing avenue.

Well of course, that depends on many things including your message, your demographic, your budget and so on.

You must:

  1. Evaluate where you want to advertise (pick a medium that reaches your key customers)
  2. Decide on your messaging or purpose for your ad campaign
  3. Figure out HOW you plan to communicate your message

When you DO invest in advertising, please PLEASE remember that visual appeal & functionality can make or break your campaign’s success!

Visual appeal + functionality can make or break #advertising success! #HireAPro #design

Click To Tweet

EXAMPLE:

HowToImproveAdDesign

Tips for Improvement

  • LESS TEXT, MORE VISUALS – Reduce clutter and confusion by trimming your text. White space is your friend, and it can provide breathing room and add a better flow to the layout.
  • CONSIDER YOUR COLOUR CHOICES – It is always a good idea to utilize colours that compliment your branding.  Remember,  RED is not always the correct option to highlight a specific message.
  • KEEP IT SIMPLE! – I always advise my clients to highlight ONE key message PLUS a well-constructed call-to-action.
  • CONTACT INFO – No need to put every single point of contact in your ad. Simply display your website and phone number. If you want to include social media, ensure a clean representation showing the platforms you are active on.
**I have blurred out the logo and other info because the purpose of this article is to make suggestions on how to IMPROVE ad design, rather than be insulting.

Below is an example of a client that needed my help to portray her pricing in an effective and appealing way.

ADredesignSample

Audit Your Ad Campaign

REDEEM ADVERTISING DESIGN AUDIT!

*READ MORE in depth tips on building your advertising campaign HERE:

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Filed Under: Visual Branding

Comments

  1. Heather says

    June 8, 2015 at 11:28 pm

    Some great tips Jaime! Love the less text more visual tip.

  2. Jaime says

    June 9, 2015 at 2:03 am

    Glad you found it helpful Heather! And thank you for sharing on social media 🙂

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