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The Purpose of Brand Guidelines

June 20, 2015 by jaimewedholm 4 Comments

Updated January 27, 2017.
 
Brand Guidelines are provided for a reason – to maintain brand consistency! 

The Purpose of Brand Guidelines

Brand Guidelines Sample
Sample: Brand Guidelines
  • A style guide or set of design rules that tie all your branding elements together in a consistent manner.
  • Elements can include your logo, brand colours, fonts and any additional illustrative styles that are a part of your brand.
  • Brand Guidelines create brand consistency and help build brand recognition.

*Click the image to the right showcasing a simple example of my Brand Guidelines.

Brand Guidelines create consistency + help build recognition. #branding

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Do YOU have Brand Guidelines set up for your company?

Contact me today! I will help you set them up properly.
It is an excellent way to maintain & control a consistent brand for your awesome business.
Need the whole package? Check out my brand packages and connect with me to begin your branding journey!

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BONUS INFO:
Below is a reference list of links to the Brand Guidelines for several social media platforms. Be sure to follow their guidelines when utilizing logos representing these brands 🙂

  • Twitter
  • Facebook
  • Instagram
  • Pinterest
  • Google Plus
  • LinkedIN
  • YouTube

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Filed Under: Visual Branding

Trackbacks

  1. Do YOU Have a Brand Champion? says:
    January 31, 2017 at 9:23 pm

    […] consistent, ensuring all instances of your logo are displayed and shared in appliance with your brand guidelines. **This is a topic I expand on in this […]

  2. DIY versus PRO says:
    February 14, 2017 at 2:57 am

    […] For a 2-hour design fee, the promo piece showcased the information CLEARLY, with a call-to-action and contact info emphasized appropriately. Her brand image was well reflected in the design and was consistent with brand guidelines. […]

  3. Branding Organizer for WordCamp Calgary 2017 says:
    February 17, 2017 at 2:33 am

    […] felt it was appropriate and necessary to incorporate this in the logo update. I have created simple Brand Guidelines for everyone involved to […]

  4. WordCamp Calgary 2017 says:
    February 17, 2017 at 2:36 am

    […] felt it was appropriate and necessary to incorporate this in the logo update. I have created simple Brand Guidelines for everyone involved to […]

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