This is the first question all businesses should ask themselves when considering a rebrand.
Do NOT rebrand just because you are bored!
Make sure your reasons for rebranding are valid and worthy of the time and expense you are about to put in to the endeavour.
Some very good reasons to consider rebranding are:
- your services and/or products have evolved
- you are breaking into new and different market
- you have identified your niche
I have had clients rebrand for several reasons.
CLIENT EXAMPLE A:
A West Coast based startup realized his service and products were breaking new ground nation-wide. His previous logo incorporated an illustration of the Rocky Mountains. This was no longer a relevant representation of his company. My client also decided to change his company name which aided in the transition into the new markets.
The rebrand was extremely successful and the business is flourishing across Canada.
CLIENT EXAMPLE B:
A local dental office was undergoing a name change to differentiate itself from another similar business within their community.
The roll-out of their rebrand is currently in progress and being received very well to date.
Here’s a quick video highlighting some rebranding projects I’ve been involved with:
NEWS FLASH! I am Rebranding and Here is WHY.
When I created my logo I was freelancing part time with no long term vision for my business. I was on maternity leave with baby #1 with plans to return to my full time corporate job. Fast-forward a few years plus baby #2 things have changed a great deal.
I am no longer a freelancer. I am an entrepreneur.
The trouble is my current logo does not reflect my evolving knowledge and skills. I have become known for my branding expertise over the years and I need to create something that more clearly represents my brand’s qualities, personality or the reputation I have worked so hard to build.
I cannot ignore the evolution of my clientele which has resulted in heightened expectations – I had better practice what I preach!
My mission is to help my clients shine by creating unique design concepts that emulate and enhance their business personality.
It’s time to show my audience that I am the real deal.
No more excuses. Let’s do this!
Amanda Schewaga says
You are so right that rebranding because you are bored is not a reason. However, you should still be passionate about your brand. If you find you are not passionate about your business or brand, try to identify WHY before making big changes. 🙂 You can still update your brand or refresh it to invigorate life into it – Coca Cola has changed its logo over 50 times with SLIGHT variations that some people may not notice unless you see a time lapse of it.
You make an excellent point Amanda. The ‘WHY’ is key to any rebrand or update or refresh, and passion should also be a driving factor. Thanks for your feedback 🙂