ChicFlicks is a full-service video marketing and video production company. I have had the pleasure of working with owner Dana Goldstein, and she has a natural talent for bringing out the best in everyone while they are in front of the camera.
Dana shares insights based on her highly successful small business journey. Read on to discover everything from what marketing strategies and advertising have worked for her business, to the creative ways she gives back to the entrepreneurial community.
Tell us how you help your clients.
Not only do I help businesses claim their video real estate, but I coach my clients through getting over the fear of getting on camera. My video shoots are friendly and relaxed, because I want my clients to feel at ease and deliver their best message.
Share your favourite type of project and why you enjoyed it.
I run a contest every year called Flicks4Good, which invites non-profits in the Calgary area to submit an application to win a free promotional video. I love this project, obviously because I can give back and support those who need the help, but also because this pressure-free project allows me to be completely creative.
What brand(s) have inspired some of your entrepreneurial decisions to date, and why?
I am a huge fan of Marie Forleo. I mean, come on, that hair! That set! That content! I really resonate with how much she shares on a regular basis and I aim to do the same with ChicFlicks.
What marketing strategies have you tried this past year that have worked well for your business?
I’ve been testing the waters with Facebook ads and had some moderate success. I was also fortunate to be selected as an ATB preferred service provider for videos for their crowdfunding arm, Alberta Boostr.
Based on your experience as a small business owner, what is the ONE most important piece of marketing advice you can offer to your entrepreneurial peers?
I think the important thing to define is what success looks like for you. Be realistic about it. Micro classify that success based on an acceptable goal. Adding 20 new people to my list through a Facebook ad is a remarkable achievement for ChicFlicks.
What are 1-3 most effective forms of advertising that work for your business. How do you measure success? (Based on new leads, new subscribers, engagement on social media or other)
Word of mouth continues to be my most reliable form of advertisement. I am measuring my success based on my revenue month-to-month, year over year. I have a whiteboard in my office that shows me my numbers and I walk past that board many times per day. But walking into a room and having a complete stranger tell me they love my videos also counts as a measure of success.
Want to learn more?
If you’d like to learn more about small business branding or need help sorting out how and where to promote your awesome business, post your question in the comments here or connect with me directly.