In The Beginning… Business owners who are just starting out find the cost of professional branding overwhelming when paired with other costs involved in setting up a new business. This is completely understandable. But here’s the thing… When you spend less for a logo you typically get less, in other words, you get what you […]

Whether you are starting or running a business, at some point you will find yourself investigating how the logo design process works and how to develop something to best represent your awesome biz! While your logo will be a symbol that represents who you are and what you offer, it also needs to appeal to […]

My logo packages typically come complete with a set of web, print and vector file formats to ensure that clients have complete freedom to use their logo for any application and any size for as long as they maintain their brand. I have worked with many clients over the years who sadly were not provided […]

Is there Value in it, and Why You Should Care? Once a logo design project has been approved, I provide clients with a LOGO REFERENCE GUIDE outlining all iterations of their logo, the colour palette with colour code specs and a typography outline. WHY? The LOGO REFERENCE GUIDE provided is a document for you to […]