My mission is to help my clients SHINE by creating unique design concepts that emulate and enhance their business personality.
Branding & logo design is my specialty. Read on to gain a better understanding of how the Visual Branding process works.
Visual Branding Process
STEP ONE: BRAND DISCOVERY
- First, we typically have a detailed conversation, either on the phone or in person – whichever is most comfortable for you.
- We talk about general details like the nature of your business, what your ideas and goals are and, of course, the value you will receive based on a branding package of your choosing.
- Next I provide you with a ‘Branding Brief’, which is a thorough questionnaire that helps you define and describe what you want to achieve with your logo and brand.
Within the brief, you will become clear on your mission and vision, draw on your competitive advantage and highlight your unique selling points.
- Once the Branding Brief is complete and thoroughly reviewed, I conduct some research on your industry and any other areas that require review.
STEP TWO: DESIGN
A mood board and 2-4 initial logo concepts is delivered for Client review. This process typically takes up to 2 weeks.
Initial concepts are provided in black-and-white state. We will apply colour once the design is more refined.
STEP THREE: COLLABORATION & FEEDBACK
Collaboration and feedback leads to refined design concepts. This stage may involve several conversations and proofs before your final logo concept is decided upon.
STEP FOUR: DELIVERY
Once final approval is signed off, I provide you with all print and web-friendly files, plus a Logo Reference Guide outlining details like colour palettes and typography.
It is imperative to utilize your new logo consistently throughout ALL your marketing items – business cards, brochures, website, advertising and so on. This helps to build brand recognition.
I would love to work with you to develop a logo that will
ENHANCE YOUR IMAGE,
IMPRESS YOUR CLIENTS,
AND GROW YOUR BUSINESS!
Bev Janisch, The Compassionate Mind