Case Study: The Marketing Girl
The Marketing Girl (TMG), a full-service marketing firm in Calgary, Alberta, has specialized in strategic brand building, social media and content development since 2011.
As The Marketing Girl brand and company evolved over the years, the website had remained the same. It was time for a refresh to align the website with the TMG brand so the company could showcase its true radiance.
Jaime took The Marketing Girl through a detailed discovery process to identify what the company wanted in its new website, how to align it with its marketing goals and collectively brainstorm creative ideas.
With a clear plan in hand, Jaime designed the outline of the website to include easy navigation, a clean design so the brand could shine through and clear calls to action to convert browsers to clients. TMG was very impressed with the thought process from wireframe design to testing and launch.
Once the TMG website was launched, the company was inundated with positive comments from clients and colleagues.