Case Study: The Marketing Girl

Problem

The Marketing Girl (TMG), a full-service marketing firm in Calgary, Alberta, has specialized in strategic brand building, social media and content development since 2011. 

As The Marketing Girl brand and company evolved over the years, the website had remained the same. It was time for a refresh to align the website with the TMG brand so the company could showcase its true radiance.

Strategy

Jaime took The Marketing Girl through a detailed discovery process to identify what the company wanted in its new website, how to align it with its marketing goals and collectively brainstorm creative ideas. 

I was very impressed with Jaime’s thorough plan for the redesign from planning through to launch. I understood the timeline, deliverables and my role in the process. It was very collaborative, so my feedback and ideas were included, and the final product brought my vision to life.

With a clear plan in hand, Jaime designed the outline of the website to include easy navigation, a clean design so the brand could shine through and clear calls to action to convert browsers to clients. TMG was very impressed with the thought process from wireframe design to testing and launch. 

Nothing was overlooked in the process. Jaime thought of everything in her rollout plan, ultimately creating a better outcome for our website.

Results

Once the TMG website was launched, the company was inundated with positive comments from clients and colleagues. 

The website is exactly what we had hoped for – it is easy to navigate, looks as stunning as our brand, and even has a few unique design elements not found on many sites. The response from our community has been overwhelming – in a phenomenal way! We recommend Jaime to everyone now!

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