Case Study: Engauge Consulting Inc.
Problem
Engauge Consulting came to us with a website that had been telling the wrong story for far too long. At 17 years old and without a meaningful update in years, their site no longer reflected the depth of work they do or the people they had become.
For a firm whose entire practice is built on helping organizations think more clearly and work better together, that disconnect was a real problem. The design felt dated. The messaging did not communicate their services or the value they bring to clients. And the brand personality that makes Engauge so effective, thoughtful, grounded, and quietly courageous was nowhere to be found.
Doreen Perschon and her team needed more than a fresh coat of paint. They needed a complete redesign that could finally show the world who Engauge really is.
Strategy
We started where every strong project starts: with a thorough discovery session.
Together, we dug into the heart of the business. We clarified Engauge’s purpose, defined their audience, and articulated their mission, core values, brand personality, and tone of voice. We also got clear on their services and the genuine value they bring to clients, so it would finally be easy for the right people to see it.
A few things became clear quickly. Engauge does not offer quick fixes or off-the-shelf frameworks. They help leaders and teams work through the hard things, not around them. They distinguish between technical problems and adaptive ones. And they build capacity inside an organization rather than depending on outside consultants.
Discovery Findings
Our discovery session findings shaped every decision that followed. The brand needed to feel professional yet human. Calm and confident, not flashy or salesy. Reflective and intelligent, with clear and deliberate language that invites people in rather than talking over them.
The Build
From there, we designed and built a fresh, functional WordPress site with one job in mind: to communicate that thinking with clarity. We organized the flow of information with usability and functionality front and centre. Hence, the structure walks visitors through who Engauge is, what they do, and how they work, with their process and their values easy to find. The visual style was refreshed into something more sophisticated, modern, and refined, with brand colours, typography, and relevant photography pulling it all together into a site that feels unique to Engauge.
We also built with the future in mind. The new site sits on a solid, scalable foundation, and we made sure Doreen and her team walked away with the training to add and edit pages on their own as the business grows.
Results
The new website finally sounds and feels like Engauge.
Their services are clear. Their value is obvious. And their brand personality, thoughtful, strategic, grounded, and human-centred, now comes through on every page. Visitors can quickly understand the difference between technical and adaptive work, see the strength of the team behind the practice, and read real outcomes from leaders across health care, government, and the private sector.
The site puts the company’s credibility on full display. Testimonials from senior leaders sit alongside the kind of measurable results Engauge is known for, including one surgical services team that saw throughput climb 75% while transforming staff retention, recruitment, and morale. That is the story their old website could never tell.
More than a redesign, the new site set a foundation for brand trust, future growth, and scalability, ready to expand right alongside the business.
Best of all, Doreen is thrilled with the result. She has already sent two referrals my way, which is about the highest compliment a client can give.
Customer Review
