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Why Should I Use WordPress?

If you’re wondering why you should use WordPress for your website, this article explores various advantages of WordPress. From its user-friendly interface and cost-effectiveness to its search engine friendliness and unparalleled versatility, discover why WordPress is the go-to choice for businesses seeking to establish a robust online presence.

Before you dig into this article, I want to make it clear that this post talks about WordPress.ORG, a self-hosted website-building platform that is highly recommended for businesses. If you are starting a personal blog or have a small hobby business, WordPress.COM may be a better fit for you.

WordPress & It’s Benefits

Being a designer and developer myself, I have been working with WordPress for several years creating sites on my own and in collaboration with other developers. WordPress has always been the platform of choice, without a shadow of a doubt.

Now powering more than 40% of websites on the internet, WordPress dominates the overall market share for content management systems.

WordPress is Easy to Use

The platform is very easy to use and there are unlimited resources online that can help you get started, like wpbeginner. If you need a more personalized guide, I offer one-on-one training with my WP Help Desk service.

Free is Always a Good Reason

WordPress is 100% FREE, and I’d say that certainly helps the bottom line for most business owners!

You are in Full Control

With WordPress.ORG you control both your domain and content. Let’s face it, anything we post on social media is not guaranteed to stay there forever, and with the algorithms making it difficult to reach our customers, we simply can’t rely on the social platforms to relay our messaging.

What I am saying here is this – if your goal is to grow your business for the long term, you will be better served to have a website with WordPress because YOU own & control that content.

Google Loves WordPress!

WordPress is search engine friendly. In fact, it’s the most preferred platform by search engines for many reasons – a big reason being that many WordPress themes and plugins are user-friendly and visually appealing, creating longer page visits and reduced bounce rates! Google it and see for yourself 🙂

Ultimate Versatility and Customization

WordPress plugins give you a robust selection for expanding the functionality of your website. For instance, there are tens-of-thousands of free plugins offering e-commerce, event management, membership and calendar plugins – just to name a few – that increase the flexibility and usability of your site.

It also integrates easily with email clients like MailChimp and payment gateways like PayPal.

What Can You Build With WordPress?

The sky is the limit when you choose to build a site with WordPress. Here are just a few examples of the types of websites you can publish:

  • business website and/or blog
  • online shop (selling physical and digital products)
  • online courses
  • membership website

More From Professionals in the Community

Using WordPress for small business (or any size really) website is an extremely intelligent decision. My reasoning for that statement is two-fold – Growth & Democracy.

With over 95 million websites using the platform, WordPress isn’t going to disappear anytime soon. It powers over 40% of the top websites currently and that number too is growing.

The other reason I am a firm believer in the platform is due to the mission statement that the co-founder, Matt Mullenweg wrote – to “Democratize Publishing”. WordPress allows just that.

Have an idea? Fantastic. Build a website and click publish.
Want to raise funds for a non-profit? Build it. Press publish. 
No gatekeepers to keep you or your business or ideas silent.

Adam Silver, Kitchen Sink WP

To me, one of the biggest selling points for any version of WordPress is the opportunity to grow and take your information someplace else.
Wix, Squarespace, Shopify, etc. might be easy to start out with, but if you outgrow them, you have to build from scratch.

Stephanie Brinley, Flightless Inc.

One of the greatest benefits of WordPress is the community that comes with it. Between meetups, WordCamps, forums, Twitter and more, there is always someone to engage with, someplace to ask questions, and a huge support network.

Also, being more than 1/3 of the Internet there are many many resources available. Anyone using WordPress has access to tutorials, courses, and tips through YouTube and online learning systems.

Michelle Ames, WPCoffeeTalk Podcast

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