If you’re wondering why you should use WordPress for your website, this article explores various advantages of WordPress. From its user-friendly interface and cost-effectiveness to its search engine friendliness and unparalleled versatility, discover why WordPress is the go-to choice for businesses seeking to establish a robust online presence.
Before you dig into this article, I want to make it clear that this post talks about WordPress.ORG, a self-hosted website-building platform that is highly recommended for businesses. If you are starting a personal blog or have a small hobby business, WordPress.COM may be a better fit for you.
WordPress & It’s Benefits
Being a designer and developer myself, I have been working with WordPress for several years creating sites on my own and in collaboration with other developers. WordPress has always been the platform of choice, without a shadow of a doubt.
Now powering more than 40% of websites on the internet, WordPress dominates the overall market share for content management systems.
WordPress is Easy to Use
The platform is very easy to use and there are unlimited resources online that can help you get started, like wpbeginner. If you need a more personalized guide, I offer one-on-one training with my WP Help Desk service.
Free is Always a Good Reason
WordPress is 100% FREE, and I’d say that certainly helps the bottom line for most business owners!
You are in Full Control
With WordPress.ORG you control both your domain and content. Let’s face it, anything we post on social media is not guaranteed to stay there forever, and with the algorithms making it difficult to reach our customers, we simply can’t rely on the social platforms to relay our messaging.
What I am saying here is this – if your goal is to grow your business for the long term, you will be better served to have a website with WordPress because YOU own & control that content.
Google Loves WordPress!
WordPress is search engine friendly. In fact, it’s the most preferred platform by search engines for many reasons – a big reason being that many WordPress themes and plugins are user-friendly and visually appealing, creating longer page visits and reduced bounce rates! Google it and see for yourself 🙂
Ultimate Versatility and Customization
WordPress plugins give you a robust selection for expanding the functionality of your website. For instance, there are tens-of-thousands of free plugins offering e-commerce, event management, membership and calendar plugins – just to name a few – that increase the flexibility and usability of your site.
It also integrates easily with email clients like MailChimp and payment gateways like PayPal.
What Can You Build With WordPress?
The sky is the limit when you choose to build a site with WordPress. Here are just a few examples of the types of websites you can publish:
- business website and/or blog
- online shop (selling physical and digital products)
- online courses
- membership website