First impressions are visual Do they really matter? Absolutely, YES!!! There is immeasurable value in your logo and visual brand! Did you know your logo alone has the power to attract new customers! A logo that portrays the right message to it’s intended audience has a better chance of winning customers compared to one that was poorly thought out […]
What are Your Objectives & Intentions for 2018?
Whether it is personal or business, setting an intention for the year ahead is something that helps people stay motivated to achieve specific things. I haven’t done this for years because in the past I had the tendency to set unattainable ‘goals’ that were often left unachieved. But I was inspired to make some shifts […]
Logo Design: You Get What You Pay For
In The Beginning… Business owners who are just starting out find the cost of professional branding overwhelming when paired with other costs involved in setting up a new business. This is completely understandable. But here’s the thing… When you spend less for a logo you typically get less, in other words, you get what you […]
Create A Brand That Speaks To Your Ideal Client
Whether you are starting or running a business, at some point you will find yourself investigating how the logo design process works and how to develop something to best represent your awesome biz! While your logo will be a symbol that represents who you are and what you offer, it also needs to appeal to […]
Why are Vector Logo Files Important?
My logo packages typically come complete with a set of web, print and vector file formats to ensure that clients have complete freedom to use their logo for any application and any size for as long as they maintain their brand. I have worked with many clients over the years who sadly were not provided […]
What is a Logo Reference Guide?
Is there Value in it, and Why You Should Care? Once a logo design project has been approved, I provide clients with a LOGO REFERENCE GUIDE outlining all iterations of their logo, the colour palette with colour code specs and a typography outline. WHY? The LOGO REFERENCE GUIDE provided is a document for you to […]
Brand Strategy Session
BRAND STRATEGY SESSIONS Review your brand image and brand marketing strategy Map out a new plan to prioritize your branding & marketing needs How the brand strategy session works Brand Discovery exercise to help you clearly identify your business, brand, and marketing desires or goals 60 minute phone or video call with me A brief review of your current/past […]
Transform Your ‘Old’ Content into Powerful Marketing Tools
What can you do with old or stale content? I’ve had conversations with many business owners who feel as though some of their blog content has become stale or ‘too old’ to share on social media. I am here to tell you that this may not be the case! Your content is valuable. Thoughts on […]
[CASE STUDY] Ice Cream Shop Rebrand
Big Dipper Ice Cream Shop had reached a point where their logo no longer reflected the brand image they had worked hard to build over the years. Owners C.J. and Franziska Wessely decided it was time for a brand face lift. They wanted the new branding to reflect their high quality ice cream and professionally run business, […]
Social Media Branding
Do you have a handle on your social media branding? As business owners, it’s tough to keep up with the constant changes and updates in technology we have at our disposal. In particular, social media platforms’ header dimensions, newsfeed layouts, and algorithms can change before our eyes! You may have noticed Facebook changed the page […]
How To KILL Your Brand
I recently noticed a stunningly branded vehicle for a local service company. Their logo was vibrant, clean and well situated on the vehicle. Their contact info was clear and readable and I knew within 2 seconds exactly what services they offered. *High FIVE!* When I got home I looked them up and fell in love […]
It’s Time To Rebrand
Why Rebrand? This is the first question all businesses should ask themselves when considering a rebrand. When #Rebranding – First Ask WHY? #branding #graphicdesign Click To Tweet Do NOT rebrand just because you are bored! Make sure your reasons for rebranding are valid and worthy of the time and expense you are about to put […]
The Purpose of Brand Guidelines
Updated January 27, 2017. Brand Guidelines are provided for a reason – to maintain brand consistency! The Purpose of Brand Guidelines A style guide or set of design rules that tie all your branding elements together in a consistent manner. Elements can include your logo, brand colours, fonts and any additional illustrative styles that […]
How to Improve Your Ad Design
YES! PEOPLE STILL ADVERTISE! Some believe advertising is expensive and is not a worthwhile marketing avenue. Well of course, that depends on many things including your message, your demographic, your budget and so on. You must: Evaluate where you want to advertise (pick a medium that reaches your key customers) Decide on your messaging or […]
Brand Profile Series: Beautiful Life Nutrition
[h3 fancy=’true’]Featured Brand Profile: Beautiful Life Nutrition[/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, where I feature some […]
The Logo Design Process
Updated January 31, 2017. Logo Design: My Approach Discovery The first step in every logo design project is known as the ‘discovery’ phase. First, we typically have a detailed conversation, either on the phone or in person – whichever is most comfortable for you. We talk about general details like the nature of your business, […]
DIY versus PRO
Updated Feb. 13, 2017 This topic comes up frequently for small business owners. It is important to distinguish your DIY versus PRO design needs. It all comes down to YOUR unique business needs. Do you DIY design for your business? How much time have you devoted to creating your own marketing promotions? I recently discovered […]
Stay TRUE to Your BRAND
Updated March 9, 2017 Stay True to Your Brand While attending a trade show a few years ago I met two photographers. Each had a separate exhibit showcasing their work, and it was clear they shared the same specialty… Another element they shared was the exact same business card! [YIKES!] That’s right, two different companies with identical logos! […]
Enhance Your Online Image
Enhance Your Online Image with Customized Web Graphics A growing number of business owners are now managing their own websites, the majority of which seem to be working with WordPress, myself included. These template-based sites have made managing website and blog content much easier and very cost effective. The great thing about taking control of […]
Design Worthy of Investment
[image shadow=”true” border=”true” height=”310″ align=”right”]//jwedholmdesign.ca/wp-content/uploads/2013/07/Blog_JenericayBrochure.png[/image] I recently completed a brochure design project for a valued client, with whom I have worked on a few projects this year. Upon reviewing the first draft, she voiced something worthy of sharing… “I thought I was doing a great job on my own, but you have shown me it […]