First Impressions are Visual and They Matter! There is immeasurable value in your logo and visual brand. Did you know your logo alone has the power to attract new customers? A logo that portrays an intentional message has a better chance of attracting customers as opposed to a poorly thought-out logo that isn’t visually representative of the business….
In The Beginning… Business owners who are just starting out find the cost of professional branding overwhelming when paired with other costs involved in setting up a new business. This is completely understandable. But here’s the thing… When you spend less for a logo you typically get less, in other words, you get what you…
Whether you are starting or running a business, at some point you will find yourself investigating how the logo design process works and how to develop something to best represent your awesome biz! While your logo will be a symbol that represents who you are and what you offer, it also needs to appeal to…
My logo packages typically come complete with a set of web, print and vector file formats to ensure that clients have complete freedom to use their logo for any application and any size for as long as they maintain their brand. I have worked with many clients over the years who sadly were not provided…
Logo Reference Guide – a document which showcases all iterations of their new logo, the colour palette with colour code specs and a typography outline.
What can you do with old or stale content? I’ve had conversations with many business owners who feel as though some of their blog content has become stale or ‘too old’ to share on social media. I am here to tell you that this may not be the case! Your content is valuable. Thoughts on…
Big Dipper Ice Cream Shop had reached a point where their logo no longer reflected the brand image they had worked hard to build over the years. Owners C.J. and Franziska Wessely decided it was time for a brand face lift. They wanted the new branding to reflect their high quality ice cream and professionally run business,…
I recently noticed a stunningly branded vehicle for a local service company. Their logo was vibrant, clean and well situated on the vehicle. Their contact info was clear and readable and I knew within 2 seconds exactly what services they offered. *High FIVE!* When I got home I looked them up and fell in love…
Updated January 31, 2017. Logo Design: My Approach Discovery The first step in every logo design project is known as the ‘discovery’ phase. First, we typically have a detailed conversation, either on the phone or in person – whichever is most comfortable for you. We talk about general details like the nature of your business,…