First impressions are visual Do they really matter? Absolutely, YES!!! There is immeasurable value in your logo and visual brand! Did you know your logo alone has the power to attract new customers! A logo that portrays the right message to it’s intended audience has a better chance of winning customers compared to one that was poorly thought out […]

In The Beginning… Business owners who are just starting out find the cost of professional branding overwhelming when paired with other costs involved in setting up a new business. This is completely understandable. But here’s the thing… When you spend less for a logo you typically get less, in other words, you get what you […]

Whether you are starting or running a business, at some point you will find yourself investigating how the logo design process works and how to develop something to best represent your awesome biz! While your logo will be a symbol that represents who you are and what you offer, it also needs to appeal to […]

My logo packages typically come complete with a set of web, print and vector file formats to ensure that clients have complete freedom to use their logo for any application and any size for as long as they maintain their brand. I have worked with many clients over the years who sadly were not provided […]

Is there Value in it, and Why You Should Care? Once a logo design project has been approved, I provide clients with a LOGO REFERENCE GUIDE outlining all iterations of their logo, the colour palette with colour code specs and a typography outline. WHY? The LOGO REFERENCE GUIDE provided is a document for you to […]

What can you do with old or stale content? I’ve had conversations with many business owners who feel as though some of their blog content has become stale or ‘too old’ to share on social media. I am here to tell you that this may not be the case! Your content is valuable. Thoughts on […]

Big Dipper Ice Cream Shop had reached a point where their logo no longer reflected the brand image they had worked hard to build over the years. Owners C.J. and Franziska Wessely decided it was time for a brand face lift. They wanted the new branding to reflect their high quality ice cream and professionally run business, […]

Do you have a handle on your social media branding? As business owners, it’s tough to keep up with the constant changes and updates in technology we have at our disposal. In particular, social media platforms’ header dimensions, newsfeed layouts, and algorithms can change before our eyes! You may have noticed Facebook changed the page […]

Updated January 27, 2017.   Brand Guidelines are provided for a reason – to maintain brand consistency!  The Purpose of Brand Guidelines A style guide or set of design rules that tie all your branding elements together in a consistent manner. Elements can include your logo, brand colours, fonts and any additional illustrative styles that […]

YES! PEOPLE STILL ADVERTISE! Some believe advertising is expensive and is not a worthwhile marketing avenue. Well of course, that depends on many things including your message, your demographic, your budget and so on. You must: Evaluate where you want to advertise (pick a medium that reaches your key customers) Decide on your messaging or […]

Updated January 31, 2017. Logo Design: My Approach Discovery The first step in every logo design project is known as the ‘discovery’ phase. First, we typically have a detailed conversation, either on the phone or in person – whichever is most comfortable for you. We talk about general details like the nature of your business, […]