jwedholmdesign.ca

Creating Brands That Shine

  • Home
  • My Story
    • Bio
    • Testimonials
    • My Passion Project
      • Shop
    • Privacy Policy
  • Services
  • Portfolio
  • Contact

Why do I need a logo?

May 17, 2018 by jaimewedholm Leave a Comment

Why-Do-I-Need-A-Logo

First impressions are visual Do they really matter? Absolutely, YES!!! There is immeasurable value in your logo and visual brand! Did you know your logo alone has the power to attract new customers! A logo that portrays the right message to it’s intended audience has a better chance of winning customers compared to one that was poorly thought out […]

Filed Under: Visual Branding

What are Your Objectives & Intentions for 2018?

January 9, 2018 by jaimewedholm 1 Comment

Whether it is personal or business, setting an intention for the year ahead is something that helps people stay motivated to achieve specific things. I haven’t done this for years because in the past I had the tendency to set unattainable ‘goals’ that were often left unachieved. But I was inspired to make some shifts […]

Filed Under: Community, Visual Branding

Logo Design: You Get What You Pay For

October 2, 2017 by jaimewedholm Leave a Comment

In The Beginning… Business owners who are just starting out find the cost of professional branding overwhelming when paired with other costs involved in setting up a new business. This is completely understandable. But here’s the thing… When you spend less for a logo you typically get less, in other words, you get what you […]

Filed Under: Visual Branding

Create A Brand That Speaks To Your Ideal Client

September 4, 2017 by jaimewedholm Leave a Comment

Whether you are starting or running a business, at some point you will find yourself investigating how the logo design process works and how to develop something to best represent your awesome biz! While your logo will be a symbol that represents who you are and what you offer, it also needs to appeal to […]

Filed Under: Visual Branding

Why are Vector Logo Files Important?

August 20, 2017 by jaimewedholm Leave a Comment

My logo packages typically come complete with a set of web, print and vector file formats to ensure that clients have complete freedom to use their logo for any application and any size for as long as they maintain their brand. I have worked with many clients over the years who sadly were not provided […]

Filed Under: Visual Branding

What is a Logo Reference Guide?

August 7, 2017 by jaimewedholm 5 Comments

Is there Value in it, and Why You Should Care? Once a logo design project has been approved, I provide clients with a LOGO REFERENCE GUIDE outlining all iterations of their logo, the colour palette with colour code specs and a typography outline. WHY? The LOGO REFERENCE GUIDE provided is a document for you to […]

Filed Under: Visual Branding

Brand Strategy Session

April 28, 2017 by jaimewedholm Leave a Comment

BRAND STRATEGY SESSIONS Review your brand image and brand marketing strategy Map out a new plan to prioritize your branding & marketing needs How the brand strategy session works Brand Discovery exercise to help you clearly identify your business, brand, and marketing desires or goals 60 minute phone or video call with me A brief review of your current/past […]

Filed Under: Visual Branding

Transform Your ‘Old’ Content into Powerful Marketing Tools

April 26, 2017 by jaimewedholm Leave a Comment

What can you do with old or stale content? I’ve had conversations with many business owners who feel as though some of their blog content has become stale or ‘too old’ to share on social media. I am here to tell you that this may not be the case! Your content is valuable. Thoughts on […]

Filed Under: Visual Branding

[CASE STUDY] Ice Cream Shop Rebrand

April 24, 2017 by jaimewedholm Leave a Comment

Big Dipper Ice Cream Shop had reached a point where their logo no longer reflected the brand image they had worked hard to build over the years. Owners C.J. and Franziska Wessely decided it was time for a brand face lift. They wanted the new branding to reflect their high quality ice cream and professionally run business, […]

Filed Under: Visual Branding

Social Media Branding

February 27, 2017 by jaimewedholm Leave a Comment

Do you have a handle on your social media branding? As business owners, it’s tough to keep up with the constant changes and updates in technology we have at our disposal. In particular, social media platforms’ header dimensions, newsfeed layouts, and algorithms can change before our eyes! You may have noticed Facebook changed the page […]

Filed Under: Visual Branding

How To KILL Your Brand

July 18, 2015 by jaimewedholm 2 Comments

How to Kill Your Brand

I recently noticed a stunningly branded vehicle for a local service company. Their logo was vibrant, clean and well situated on the vehicle. Their contact info was clear and readable and I knew within 2 seconds exactly what services they offered. *High FIVE!* When I got home I looked them up and fell in love […]

Filed Under: Visual Branding Tagged With: brand, brand champions, branding, business, customer service, customers, good business

It’s Time To Rebrand

July 13, 2015 by jaimewedholm 2 Comments

Why Rebrand? This is the first question all businesses should ask themselves when considering a rebrand. When #Rebranding – First Ask WHY? #branding #graphicdesign Click To Tweet Do NOT rebrand just because you are bored! Make sure your reasons for rebranding are valid and worthy of the time and expense you are about to put […]

Filed Under: Visual Branding

The Purpose of Brand Guidelines

June 20, 2015 by jaimewedholm 4 Comments

Updated January 27, 2017.   Brand Guidelines are provided for a reason – to maintain brand consistency!  The Purpose of Brand Guidelines A style guide or set of design rules that tie all your branding elements together in a consistent manner. Elements can include your logo, brand colours, fonts and any additional illustrative styles that […]

Filed Under: Visual Branding

How to Improve Your Ad Design

June 6, 2015 by jaimewedholm 2 Comments

YES! PEOPLE STILL ADVERTISE! Some believe advertising is expensive and is not a worthwhile marketing avenue. Well of course, that depends on many things including your message, your demographic, your budget and so on. You must: Evaluate where you want to advertise (pick a medium that reaches your key customers) Decide on your messaging or […]

Filed Under: Visual Branding

Brand Profile Series: Beautiful Life Nutrition

February 3, 2015 by jaimewedholm Leave a Comment

[h3 fancy=’true’]Featured Brand Profile: Beautiful Life Nutrition[/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, where I feature some […]

Filed Under: Small Biz Profile Series, Visual Branding Tagged With: brand design, brand recognition, brand values, branding, business branding, calgary small business, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

The Logo Design Process

January 26, 2015 by jaimewedholm Leave a Comment

creating brands that shine

Updated January 31, 2017. Logo Design: My Approach Discovery The first step in every logo design project is known as the ‘discovery’ phase. First, we typically have a detailed conversation, either on the phone or in person – whichever is most comfortable for you. We talk about general details like the nature of your business, […]

Filed Under: Visual Branding

DIY versus PRO

December 30, 2014 by jaimewedholm Leave a Comment

Updated Feb. 13, 2017 This topic comes up frequently for small business owners. It is important to distinguish your DIY versus PRO design needs. It all comes down to YOUR unique business needs. Do you DIY design for your business? How much time have you devoted to creating your own marketing promotions? I recently discovered […]

Filed Under: Visual Branding Tagged With: brand recognition, branding, calgary graphic designer, calgary small business, communication, graphic design, marketing design, print design, professional graphic design

Stay TRUE to Your BRAND

January 15, 2014 by jaimewedholm 4 Comments

Updated March 9, 2017   Stay True to Your Brand While attending a trade show a few years ago I met two photographers. Each had a separate exhibit showcasing their work, and it was clear they shared the same specialty… Another element they shared was the exact same business card! [YIKES!]  That’s right, two different companies with identical logos! […]

Filed Under: Visual Branding Tagged With: brand recognition, branding, calgary graphic designer, calgary small business, communication, design, graphic design, marketing design, print design, professional graphic design

Enhance Your Online Image

January 6, 2014 by jaimewedholm Leave a Comment

Enhance Your Online Image with Customized Web Graphics A growing number of business owners are now managing their own websites, the majority of which seem to be working with WordPress, myself included. These template-based sites have made managing website and blog content much easier and very cost effective. The great thing about taking control of […]

Filed Under: Visual Branding Tagged With: calgary graphic designer, calgary mompreneur, calgary small business, custom web graphics, design, design for websites, graphic design, marketing design, professional graphic design, web graphics

Design Worthy of Investment

June 22, 2013 by jaimewedholm Leave a Comment

[image shadow=”true” border=”true” height=”310″ align=”right”]//jwedholmdesign.ca/wp-content/uploads/2013/07/Blog_JenericayBrochure.png[/image] I recently completed a brochure design project for a valued client, with whom I have worked on a few projects this year. Upon reviewing the first draft, she voiced something worthy of sharing… “I thought I was doing a great job on my own, but you have shown me it […]

Filed Under: Visual Branding Tagged With: brochure design, calgary graphic designer, communication, design, graphic design, marketing design, professional graphic design

Who Do You Think You Are?

Does your company’s image and messaging resonate with your audience?

Download this FREE Worksheet – the perfect tool to help tailor your brand and make a powerful impact!

GET IT NOW!

let’s get social

  • LinkedIn
This site uses cookies. By continuing to use this website, you agree to their use. We use Google Analytics to track usage, behaviour, & statistics. To learn more, please read our full Privacy Policy

© 2023 · jwedholmdesign.ca · Another Dream Team website Designed by jwedholmdesign.ca & Developed by Amethyst Answers
Privacy Policy