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Integration Marketing: 7 Simple Scenarios For Your Small Business

January 30, 2017 by jaimewedholm Leave a Comment

According to the 2016 Canadian Digital Marketing Report, the top 4 most important advertising categories last year were: Social Media Engagement Direct Mail Print Advertising Email Marketing It’s pretty clear that we, as business owners, should utilize each of the channels in the most effective way possible. Let’s get creative with marketing and integrate campaigns […]

Filed Under: Brand Strategy

Brand Knowledge: 7 Creative Marketing Ideas

February 6, 2016 by jaimewedholm Leave a Comment

What are some creative ways to market a new business? From a service-based solopreneur perspective, I believe a ‘cocktail’ of marketing avenues will help you gain brand exposure & recognition. Consider the following 7 creative marketing ideas and feel free to comment with your thoughts and ideas 🙂 DEFINE YOUR BUSINESS IN DETAIL Establish your brand […]

Filed Under: Brand Strategy

How Video Helps Enhance Your Brand Voice

May 8, 2015 by jaimewedholm Leave a Comment

Are you ready to Enhance Your Brand Voice? I have experienced a great transformation this past month. I signed up to take the ChicFlicks Daily Video Challenge put on by Dana Goldstein. The Challenge: pledge to shoot video every day for the month of May, 2015 video can be shot with your smartphone, tablet, webcam […]

Filed Under: Brand Strategy

Do YOU Have a Brand Champion?

April 7, 2015 by jaimewedholm 5 Comments

Updated January 31, 2017.   How is your brand perceived by your key customers? How are you bringing awareness to your brand? Could you use help spreading the word about your awesome business, product or service? Is your marketing made up mostly of ‘selling’ tactics rather than word-of-mouth and referrals? Brand Champions can help build your […]

Filed Under: Brand Strategy Tagged With: brand champion, brand design, brand recognition, brand values, branding, business branding, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

Advertising Tips for Small Business

December 13, 2014 by jaimewedholm Leave a Comment

Key Considerations for Small Business Advertising Do you shy away from advertising your business? Is it because you have a hard time choosing the ideal place to advertise? Are you reluctant because of past unsuccessful campaigns? Consider this when making advertising decisions… **Ad content & design are key elements that will determine the success of […]

Filed Under: Brand Strategy Tagged With: ad campaign, ad content, ad design, advertising, advertising design, advertising media, branding, call to action, key customers, online advertising, print advertising, promotion, small business, target audience, target market

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