According to the 2016 Canadian Digital Marketing Report, the top 4 most important advertising categories last year were: Social Media Engagement Direct Mail Print Advertising Email Marketing It’s pretty clear that we, as business owners, should utilize each of the channels in the most effective way possible. Let’s get creative with marketing and integrate campaigns […]
Brand Knowledge: 7 Creative Marketing Ideas
What are some creative ways to market a new business? From a service-based solopreneur perspective, I believe a ‘cocktail’ of marketing avenues will help you gain brand exposure & recognition. Consider the following 7 creative marketing ideas and feel free to comment with your thoughts and ideas 🙂 DEFINE YOUR BUSINESS IN DETAIL Establish your brand […]
How Video Helps Enhance Your Brand Voice
Are you ready to Enhance Your Brand Voice? I have experienced a great transformation this past month. I signed up to take the ChicFlicks Daily Video Challenge put on by Dana Goldstein. The Challenge: pledge to shoot video every day for the month of May, 2015 video can be shot with your smartphone, tablet, webcam […]
Do YOU Have a Brand Champion?
Updated January 31, 2017. How is your brand perceived by your key customers? How are you bringing awareness to your brand? Could you use help spreading the word about your awesome business, product or service? Is your marketing made up mostly of ‘selling’ tactics rather than word-of-mouth and referrals? Brand Champions can help build your […]
Advertising Tips for Small Business
Key Considerations for Small Business Advertising Do you shy away from advertising your business? Is it because you have a hard time choosing the ideal place to advertise? Are you reluctant because of past unsuccessful campaigns? Consider this when making advertising decisions… **Ad content & design are key elements that will determine the success of […]
