Graphic Design and Web Development Blog
[CASE STUDY] Ice Cream Shop Rebrand
Big Dipper Ice Cream Shop had reached a point where their logo no longer reflected the brand image they had worked hard to build over the years. Owners C.J. and Franziska Wessely decided it was time for a brand face lift. They wanted the new branding to reflect their high quality ice cream and professionally run business,…
Brand Knowledge: 7 Creative Marketing Ideas
What are some creative ways to market a new business? From a service-based solopreneur perspective, I believe a ‘cocktail’ of marketing avenues will help you gain brand exposure & recognition. Consider the following 7 creative marketing ideas and feel free to comment with your thoughts and ideas. Please share your creative marketing ideas in the comments…
How To KILL Your Brand
I recently noticed a stunningly branded vehicle for a local service company. Their logo was vibrant, clean and well situated on the vehicle. Their contact info was clear and readable and I knew within 2 seconds exactly what services they offered. *High FIVE!* When I got home I looked them up and fell in love…
Do YOU Have a Brand Champion?
Updated January 31, 2017. How is your brand perceived by your key customers? How are you bringing awareness to your brand? Could you use help spreading the word about your awesome business, product or service? Is your marketing made up mostly of ‘selling’ tactics rather than word-of-mouth and referrals? Brand Champions can help build your…
The Logo Design Process
Updated January 31, 2017. Logo Design: My Approach Discovery The first step in every logo design project is known as the ‘discovery’ phase. First, we typically have a detailed conversation, either on the phone or in person – whichever is most comfortable for you. We talk about general details like the nature of your business,…