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How To KILL Your Brand

July 18, 2015 by jaimewedholm 2 Comments

How to Kill Your Brand

I recently noticed a stunningly branded vehicle for a local service company. Their logo was vibrant, clean and well situated on the vehicle. Their contact info was clear and readable and I knew within 2 seconds exactly what services they offered. *High FIVE!* When I got home I looked them up and fell in love […]

Filed Under: Visual Branding Tagged With: brand, brand champions, branding, business, customer service, customers, good business

Brand Profile Series: ChicFlicks

April 11, 2015 by jaimewedholm Leave a Comment

Featured Brand Profile: ChicFlicks Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, I am happy to introduce you to Dana […]

Filed Under: Small Biz Profile Series Tagged With: brand design, brand recognition, brand values, branding, business branding, business video, calgary entrepreneur, calgary small business, calgary video, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

Do YOU Have a Brand Champion?

April 7, 2015 by jaimewedholm 5 Comments

Updated January 31, 2017.   How is your brand perceived by your key customers? How are you bringing awareness to your brand? Could you use help spreading the word about your awesome business, product or service? Is your marketing made up mostly of ‘selling’ tactics rather than word-of-mouth and referrals? Brand Champions can help build your […]

Filed Under: Brand Strategy Tagged With: brand champion, brand design, brand recognition, brand values, branding, business branding, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

Brand Profile Series: Beautiful Life Nutrition

February 3, 2015 by jaimewedholm Leave a Comment

[h3 fancy=’true’]Featured Brand Profile: Beautiful Life Nutrition[/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, where I feature some […]

Filed Under: Small Biz Profile Series, Visual Branding Tagged With: brand design, brand recognition, brand values, branding, business branding, calgary small business, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

Brand Profile Series: Vin Gogh

January 21, 2015 by jaimewedholm Leave a Comment

[h3 fancy=’true’]Featured Brand Profile: Vin Gogh | Paint & Sip Studio[/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. This is the first of a Brand Profile Series […]

Filed Under: Small Biz Profile Series Tagged With: brand building, brand design, brand recognition, brand values, branding, business branding, calgary small business, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

DIY versus PRO

December 30, 2014 by jaimewedholm Leave a Comment

Updated Feb. 13, 2017 This topic comes up frequently for small business owners. It is important to distinguish your DIY versus PRO design needs. It all comes down to YOUR unique business needs. Do you DIY design for your business? How much time have you devoted to creating your own marketing promotions? I recently discovered […]

Filed Under: Visual Branding Tagged With: brand recognition, branding, calgary graphic designer, calgary small business, communication, graphic design, marketing design, print design, professional graphic design

Advertising Tips for Small Business

December 13, 2014 by jaimewedholm Leave a Comment

Key Considerations for Small Business Advertising Do you shy away from advertising your business? Is it because you have a hard time choosing the ideal place to advertise? Are you reluctant because of past unsuccessful campaigns? Consider this when making advertising decisions… **Ad content & design are key elements that will determine the success of […]

Filed Under: Brand Strategy Tagged With: ad campaign, ad content, ad design, advertising, advertising design, advertising media, branding, call to action, key customers, online advertising, print advertising, promotion, small business, target audience, target market

Stay TRUE to Your BRAND

January 15, 2014 by jaimewedholm 4 Comments

Updated March 9, 2017   Stay True to Your Brand While attending a trade show a few years ago I met two photographers. Each had a separate exhibit showcasing their work, and it was clear they shared the same specialty… Another element they shared was the exact same business card! [YIKES!]  That’s right, two different companies with identical logos! […]

Filed Under: Visual Branding Tagged With: brand recognition, branding, calgary graphic designer, calgary small business, communication, design, graphic design, marketing design, print design, professional graphic design

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