What are some creative ways to market a new business? From a service-based solopreneur perspective, I believe a ‘cocktail’ of marketing avenues will help you gain brand exposure & recognition. Consider the following 7 creative marketing ideas and feel free to comment with your thoughts and ideas 🙂 DEFINE YOUR BUSINESS IN DETAIL Establish your brand […]
How To KILL Your Brand
I recently noticed a stunningly branded vehicle for a local service company. Their logo was vibrant, clean and well situated on the vehicle. Their contact info was clear and readable and I knew within 2 seconds exactly what services they offered. *High FIVE!* When I got home I looked them up and fell in love […]
It’s Time To Rebrand
Why Rebrand? This is the first question all businesses should ask themselves when considering a rebrand. When #Rebranding – First Ask WHY? #branding #graphicdesign Click To Tweet Do NOT rebrand just because you are bored! Make sure your reasons for rebranding are valid and worthy of the time and expense you are about to put […]
The Purpose of Brand Guidelines
Updated January 27, 2017. Brand Guidelines are provided for a reason – to maintain brand consistency! The Purpose of Brand Guidelines A style guide or set of design rules that tie all your branding elements together in a consistent manner. Elements can include your logo, brand colours, fonts and any additional illustrative styles that […]
How to Improve Your Ad Design
YES! PEOPLE STILL ADVERTISE! Some believe advertising is expensive and is not a worthwhile marketing avenue. Well of course, that depends on many things including your message, your demographic, your budget and so on. You must: Evaluate where you want to advertise (pick a medium that reaches your key customers) Decide on your messaging or […]
How Video Helps Enhance Your Brand Voice
Are you ready to Enhance Your Brand Voice? I have experienced a great transformation this past month. I signed up to take the ChicFlicks Daily Video Challenge put on by Dana Goldstein. The Challenge: pledge to shoot video every day for the month of May, 2015 video can be shot with your smartphone, tablet, webcam […]
Brand Profile Series: ChicFlicks
Featured Brand Profile: ChicFlicks Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, I am happy to introduce you to Dana […]
Do YOU Have a Brand Champion?
Updated January 31, 2017. How is your brand perceived by your key customers? How are you bringing awareness to your brand? Could you use help spreading the word about your awesome business, product or service? Is your marketing made up mostly of ‘selling’ tactics rather than word-of-mouth and referrals? Brand Champions can help build your […]
FREE Easter Printable
[h3 fancy=”true”]NEW Easter Printable for Kids![/h3] The other day my 5-year-old daughter drew this adorable sketch of an Easter scene. [line] Pretty CUTE, right? …Ok I am biased, but I figure it’s allowed 😉 [line] Then my daughter asked me to whip up one of my ‘famous colouring sheets’ so she could colour it & […]
Brand Profile Series: KickStart Fitness & Lifestyle
[h3 fancy=’true’]Featured Brand Profile: Kickstart Fitness & Lifestyle [/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, where I feature some […]
Brand Profile Series: Beautiful Life Nutrition
[h3 fancy=’true’]Featured Brand Profile: Beautiful Life Nutrition[/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, where I feature some […]
The Logo Design Process
Updated January 31, 2017. Logo Design: My Approach Discovery The first step in every logo design project is known as the ‘discovery’ phase. First, we typically have a detailed conversation, either on the phone or in person – whichever is most comfortable for you. We talk about general details like the nature of your business, […]
Brand Profile Series: Vin Gogh
[h3 fancy=’true’]Featured Brand Profile: Vin Gogh | Paint & Sip Studio[/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. This is the first of a Brand Profile Series […]
DIY versus PRO
Updated Feb. 13, 2017 This topic comes up frequently for small business owners. It is important to distinguish your DIY versus PRO design needs. It all comes down to YOUR unique business needs. Do you DIY design for your business? How much time have you devoted to creating your own marketing promotions? I recently discovered […]
Advertising Tips for Small Business
Key Considerations for Small Business Advertising Do you shy away from advertising your business? Is it because you have a hard time choosing the ideal place to advertise? Are you reluctant because of past unsuccessful campaigns? Consider this when making advertising decisions… **Ad content & design are key elements that will determine the success of […]
FREE Fun for Kids
[h3 fancy=”true”]NEW Spring Printable[/h3] Every few months, my daughter asks me to create a new colouring sheet for her. Not only are they fun for me to create, I love the pure joy it brings her when she gets to colour it! My daughter inspires me to stay in touch with my inner child, and […]
An Entrepreneurial Journey: A Story About Living Life Well & Loving What You Do
My Journey: Becoming an Entrepreneur I started out working for prepress and printing companies. Soon after, my roles morphed into “Marketing & Graphic Design Coordinator” for a few larger corporations. This is where my passion and respect for marketing blossomed, and I realized how important it is for ALL business ventures. Through the years while […]
Stay TRUE to Your BRAND
Updated March 9, 2017 Stay True to Your Brand While attending a trade show a few years ago I met two photographers. Each had a separate exhibit showcasing their work, and it was clear they shared the same specialty… Another element they shared was the exact same business card! [YIKES!] That’s right, two different companies with identical logos! […]
Enhance Your Online Image
Enhance Your Online Image with Customized Web Graphics A growing number of business owners are now managing their own websites, the majority of which seem to be working with WordPress, myself included. These template-based sites have made managing website and blog content much easier and very cost effective. The great thing about taking control of […]
Design Worthy of Investment
[image shadow=”true” border=”true” height=”310″ align=”right”]//jwedholmdesign.ca/wp-content/uploads/2013/07/Blog_JenericayBrochure.png[/image] I recently completed a brochure design project for a valued client, with whom I have worked on a few projects this year. Upon reviewing the first draft, she voiced something worthy of sharing… “I thought I was doing a great job on my own, but you have shown me it […]