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Brand Knowledge: 7 Creative Marketing Ideas

February 6, 2016 by jaimewedholm Leave a Comment

What are some creative ways to market a new business? From a service-based solopreneur perspective, I believe a ‘cocktail’ of marketing avenues will help you gain brand exposure & recognition. Consider the following 7 creative marketing ideas and feel free to comment with your thoughts and ideas 🙂 DEFINE YOUR BUSINESS IN DETAIL Establish your brand […]

Filed Under: Brand Strategy

How To KILL Your Brand

July 18, 2015 by jaimewedholm 2 Comments

How to Kill Your Brand

I recently noticed a stunningly branded vehicle for a local service company. Their logo was vibrant, clean and well situated on the vehicle. Their contact info was clear and readable and I knew within 2 seconds exactly what services they offered. *High FIVE!* When I got home I looked them up and fell in love […]

Filed Under: Visual Branding Tagged With: brand, brand champions, branding, business, customer service, customers, good business

It’s Time To Rebrand

July 13, 2015 by jaimewedholm 2 Comments

Why Rebrand? This is the first question all businesses should ask themselves when considering a rebrand. When #Rebranding – First Ask WHY? #branding #graphicdesign Click To Tweet Do NOT rebrand just because you are bored! Make sure your reasons for rebranding are valid and worthy of the time and expense you are about to put […]

Filed Under: Visual Branding

The Purpose of Brand Guidelines

June 20, 2015 by jaimewedholm 4 Comments

Updated January 27, 2017.   Brand Guidelines are provided for a reason – to maintain brand consistency!  The Purpose of Brand Guidelines A style guide or set of design rules that tie all your branding elements together in a consistent manner. Elements can include your logo, brand colours, fonts and any additional illustrative styles that […]

Filed Under: Visual Branding

How to Improve Your Ad Design

June 6, 2015 by jaimewedholm 2 Comments

YES! PEOPLE STILL ADVERTISE! Some believe advertising is expensive and is not a worthwhile marketing avenue. Well of course, that depends on many things including your message, your demographic, your budget and so on. You must: Evaluate where you want to advertise (pick a medium that reaches your key customers) Decide on your messaging or […]

Filed Under: Visual Branding

How Video Helps Enhance Your Brand Voice

May 8, 2015 by jaimewedholm Leave a Comment

Are you ready to Enhance Your Brand Voice? I have experienced a great transformation this past month. I signed up to take the ChicFlicks Daily Video Challenge put on by Dana Goldstein. The Challenge: pledge to shoot video every day for the month of May, 2015 video can be shot with your smartphone, tablet, webcam […]

Filed Under: Brand Strategy

Brand Profile Series: ChicFlicks

April 11, 2015 by jaimewedholm Leave a Comment

Featured Brand Profile: ChicFlicks Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, I am happy to introduce you to Dana […]

Filed Under: Small Biz Profile Series Tagged With: brand design, brand recognition, brand values, branding, business branding, business video, calgary entrepreneur, calgary small business, calgary video, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

Do YOU Have a Brand Champion?

April 7, 2015 by jaimewedholm 5 Comments

Updated January 31, 2017.   How is your brand perceived by your key customers? How are you bringing awareness to your brand? Could you use help spreading the word about your awesome business, product or service? Is your marketing made up mostly of ‘selling’ tactics rather than word-of-mouth and referrals? Brand Champions can help build your […]

Filed Under: Brand Strategy Tagged With: brand champion, brand design, brand recognition, brand values, branding, business branding, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

FREE Easter Printable

March 3, 2015 by jaimewedholm Leave a Comment

[h3 fancy=”true”]NEW Easter Printable for Kids![/h3] The other day my 5-year-old daughter drew this adorable sketch of an Easter scene. [line] Pretty CUTE, right? …Ok I am biased, but I figure it’s allowed 😉 [line] Then my daughter asked me to whip up one of my ‘famous colouring sheets’ so she could colour it & […]

Filed Under: Colouring Fun

Brand Profile Series: KickStart Fitness & Lifestyle

March 3, 2015 by jaimewedholm Leave a Comment

[h3 fancy=’true’]Featured Brand Profile: Kickstart Fitness & Lifestyle [/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, where I feature some […]

Filed Under: Small Biz Profile Series

Brand Profile Series: Beautiful Life Nutrition

February 3, 2015 by jaimewedholm Leave a Comment

[h3 fancy=’true’]Featured Brand Profile: Beautiful Life Nutrition[/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. Continuing with the Brand Profile Series on my blog, where I feature some […]

Filed Under: Small Biz Profile Series, Visual Branding Tagged With: brand design, brand recognition, brand values, branding, business branding, calgary small business, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

The Logo Design Process

January 26, 2015 by jaimewedholm Leave a Comment

creating brands that shine

Updated January 31, 2017. Logo Design: My Approach Discovery The first step in every logo design project is known as the ‘discovery’ phase. First, we typically have a detailed conversation, either on the phone or in person – whichever is most comfortable for you. We talk about general details like the nature of your business, […]

Filed Under: Visual Branding

Brand Profile Series: Vin Gogh

January 21, 2015 by jaimewedholm Leave a Comment

[h3 fancy=’true’]Featured Brand Profile: Vin Gogh | Paint & Sip Studio[/h3] Building a brand is hard work. It involves a significant investment of both time and money. Working with small businesses, I feel it’s important to understand each company’s unique branding advantages and how their stories unfold. This is the first of a Brand Profile Series […]

Filed Under: Small Biz Profile Series Tagged With: brand building, brand design, brand recognition, brand values, branding, business branding, calgary small business, communication, content marketing, design, graphic design, marketing, marketing design, marketing strategy, unique selling point

DIY versus PRO

December 30, 2014 by jaimewedholm Leave a Comment

Updated Feb. 13, 2017 This topic comes up frequently for small business owners. It is important to distinguish your DIY versus PRO design needs. It all comes down to YOUR unique business needs. Do you DIY design for your business? How much time have you devoted to creating your own marketing promotions? I recently discovered […]

Filed Under: Visual Branding Tagged With: brand recognition, branding, calgary graphic designer, calgary small business, communication, graphic design, marketing design, print design, professional graphic design

Advertising Tips for Small Business

December 13, 2014 by jaimewedholm Leave a Comment

Key Considerations for Small Business Advertising Do you shy away from advertising your business? Is it because you have a hard time choosing the ideal place to advertise? Are you reluctant because of past unsuccessful campaigns? Consider this when making advertising decisions… **Ad content & design are key elements that will determine the success of […]

Filed Under: Brand Strategy Tagged With: ad campaign, ad content, ad design, advertising, advertising design, advertising media, branding, call to action, key customers, online advertising, print advertising, promotion, small business, target audience, target market

FREE Fun for Kids

March 28, 2014 by jaimewedholm 2 Comments

[h3 fancy=”true”]NEW Spring Printable[/h3] Every few months, my daughter asks me to create a new colouring sheet for her. Not only are they fun for me to create, I love the pure joy it brings her when she gets to colour it! My daughter inspires me to stay in touch with my inner child, and […]

Filed Under: Colouring Fun Tagged With: free, fun printable, just for kids, kids colouring sheet, kids printable, printable, spring printable

An Entrepreneurial Journey: A Story About Living Life Well & Loving What You Do

February 25, 2014 by jaimewedholm Leave a Comment

My Journey: Becoming an Entrepreneur I started out working for prepress and printing companies. Soon after, my roles morphed into “Marketing & Graphic Design Coordinator” for a few larger corporations. This is where my passion and respect for marketing blossomed, and I realized how important it is for ALL business ventures. Through the years while […]

Filed Under: Community

Stay TRUE to Your BRAND

January 15, 2014 by jaimewedholm 4 Comments

Updated March 9, 2017   Stay True to Your Brand While attending a trade show a few years ago I met two photographers. Each had a separate exhibit showcasing their work, and it was clear they shared the same specialty… Another element they shared was the exact same business card! [YIKES!]  That’s right, two different companies with identical logos! […]

Filed Under: Visual Branding Tagged With: brand recognition, branding, calgary graphic designer, calgary small business, communication, design, graphic design, marketing design, print design, professional graphic design

Enhance Your Online Image

January 6, 2014 by jaimewedholm Leave a Comment

Enhance Your Online Image with Customized Web Graphics A growing number of business owners are now managing their own websites, the majority of which seem to be working with WordPress, myself included. These template-based sites have made managing website and blog content much easier and very cost effective. The great thing about taking control of […]

Filed Under: Visual Branding Tagged With: calgary graphic designer, calgary mompreneur, calgary small business, custom web graphics, design, design for websites, graphic design, marketing design, professional graphic design, web graphics

Design Worthy of Investment

June 22, 2013 by jaimewedholm Leave a Comment

[image shadow=”true” border=”true” height=”310″ align=”right”]//jwedholmdesign.ca/wp-content/uploads/2013/07/Blog_JenericayBrochure.png[/image] I recently completed a brochure design project for a valued client, with whom I have worked on a few projects this year. Upon reviewing the first draft, she voiced something worthy of sharing… “I thought I was doing a great job on my own, but you have shown me it […]

Filed Under: Visual Branding Tagged With: brochure design, calgary graphic designer, communication, design, graphic design, marketing design, professional graphic design

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