Your website is your digital storefront, it’s the perfect opportunity to make a positive first impression.
Read ten important steps that can help you impress and attract new customers.
Create Meaningful Connections in 2020
For 2020, let’s form and maintain meaningful connections – in real life!
Designing for WordCamp US
A synopsis of an organizer’s experience at WordCamp US, and the exciting challenges of a graphic designer tasked with iconic creative projects.
WordCamp Calgary 2019
What is WordCamp? WordCamp Calgary is an annual event organized by volunteers in and around the city’s WordPress community. If you are a business owner with a WordPress site, in the web design/development industry, or thinking about updating or revamping your blog or website… this is a great opportunity to meet like-minded people and grow your […]
Creating Serenity with a Splash of Wine and Colour
I’m Publishing A Colouring Book! Being witness to the explosion of, and high demand for a wide range of themed colouring books, and learning that self-publishing is much easier to accomplish than before, I’ve decided to take the plunge and create my own colouring book! Years ago I began designing kid-themed colouring pages for my […]
Why do I need a logo?
First impressions are visual Do they really matter? Absolutely, YES!!! There is immeasurable value in your logo and visual brand! Did you know your logo alone has the power to attract new customers! A logo that portrays the right message to it’s intended audience has a better chance of winning customers compared to one that was poorly thought out […]
WordCamp Calgary 2018
WordCamp YYC 2018 is fast approaching!!! WHAT IS WORDCAMP YYC? WordCamp Calgary is an annual event organized by volunteers in and around the city’s WordPress community. If you are a business owner with a WordPress site, in the web design/development industry, or thinking about updating or revamping your blog or website… this is a great opportunity […]
Small Biz Profile: Ellie Ears
Ellie Ears Positional Support Pillow for Infants and Children Ellie Ears is run by Chrissy Mouland, a Canadian mom of 4 kids who is also a registered nurse and former birth doula. I met Chrissy last year at a time when demand had increased significantly for her Positioning Support Pillow. She was looking for a design […]
What are Your Objectives & Intentions for 2018?
Whether it is personal or business, setting an intention for the year ahead is something that helps people stay motivated to achieve specific things. I haven’t done this for years because in the past I had the tendency to set unattainable ‘goals’ that were often left unachieved. But I was inspired to make some shifts […]
Hoobert the Halloween Owl
For Halloween I happily share my custom designed, spooky printable FREE for all who love to colour. Introducing Hoobert! The fun, Halloween-inspired design elements add a traditional creepy feel to this cute-n-spooky hooter: custom made pattern-brushes created in Adobe Illustrator fun patterns that encourage the use of several colours a candy corn beak and a rumpled […]
Logo Design: You Get What You Pay For
In The Beginning… Business owners who are just starting out find the cost of professional branding overwhelming when paired with other costs involved in setting up a new business. This is completely understandable. But here’s the thing… When you spend less for a logo you typically get less, in other words, you get what you […]
Create A Brand That Speaks To Your Ideal Client
Whether you are starting or running a business, at some point you will find yourself investigating how the logo design process works and how to develop something to best represent your awesome biz! While your logo will be a symbol that represents who you are and what you offer, it also needs to appeal to […]
Why are Vector Logo Files Important?
My logo packages typically come complete with a set of web, print and vector file formats to ensure that clients have complete freedom to use their logo for any application and any size for as long as they maintain their brand. I have worked with many clients over the years who sadly were not provided […]
What is a Logo Reference Guide?
Is there Value in it, and Why You Should Care? Once a logo design project has been approved, I provide clients with a LOGO REFERENCE GUIDE outlining all iterations of their logo, the colour palette with colour code specs and a typography outline. WHY? The LOGO REFERENCE GUIDE provided is a document for you to […]
Brand Strategy Session
BRAND STRATEGY SESSIONS Review your brand image and brand marketing strategy Map out a new plan to prioritize your branding & marketing needs How the brand strategy session works Brand Discovery exercise to help you clearly identify your business, brand, and marketing desires or goals 60 minute phone or video call with me A brief review of your current/past […]
Transform Your ‘Old’ Content into Powerful Marketing Tools
What can you do with old or stale content? I’ve had conversations with many business owners who feel as though some of their blog content has become stale or ‘too old’ to share on social media. I am here to tell you that this may not be the case! Your content is valuable. Thoughts on […]
[CASE STUDY] Ice Cream Shop Rebrand
Big Dipper Ice Cream Shop had reached a point where their logo no longer reflected the brand image they had worked hard to build over the years. Owners C.J. and Franziska Wessely decided it was time for a brand face lift. They wanted the new branding to reflect their high quality ice cream and professionally run business, […]
Social Media Branding
Do you have a handle on your social media branding? As business owners, it’s tough to keep up with the constant changes and updates in technology we have at our disposal. In particular, social media platforms’ header dimensions, newsfeed layouts, and algorithms can change before our eyes! You may have noticed Facebook changed the page […]
WordCamp Calgary 2017
Supporting the WordPress Community I have volunteered as an “Organizer” for the WordCamp Calgary 2017 event. WordCamp is an annual conference with a focus of all things WordPress. Part of my role is, of course, to update and maintain their visual branding. Being that 2017 is the 5th Annual event for WordCamp Calgary, we felt […]
Integration Marketing: 7 Simple Scenarios For Your Small Business
According to the 2016 Canadian Digital Marketing Report, the top 4 most important advertising categories last year were: Social Media Engagement Direct Mail Print Advertising Email Marketing It’s pretty clear that we, as business owners, should utilize each of the channels in the most effective way possible. Let’s get creative with marketing and integrate campaigns […]