A synopsis of an organizer’s experience at WordCamp US, and the exciting challenges of a graphic designer tasked with iconic creative projects.
WordCamp Calgary 2019
What is WordCamp? WordCamp Calgary is an annual event organized by volunteers in and around the city’s WordPress community. If you are a business owner with a WordPress site, in the web design/development industry, or thinking about updating or revamping your blog or website… this is a great opportunity to meet like-minded people and grow your […]
Creating Serenity with a Splash of Wine and Colour
I’m Publishing A Colouring Book! Being witness to the explosion of, and high demand for a wide range of themed colouring books, and learning that self-publishing is much easier to accomplish than before, I’ve decided to take the plunge and create my own colouring book! Years ago I began designing kid-themed colouring pages for my […]
Why do I need a logo?
First impressions are visual Do they really matter? Absolutely, YES!!! There is immeasurable value in your logo and visual brand! Did you know your logo alone has the power to attract new customers! A logo that portrays the right message to it’s intended audience has a better chance of winning customers compared to one that was poorly thought out […]
WordCamp Calgary 2018
WordCamp YYC 2018 is fast approaching!!! WHAT IS WORDCAMP YYC? WordCamp Calgary is an annual event organized by volunteers in and around the city’s WordPress community. If you are a business owner with a WordPress site, in the web design/development industry, or thinking about updating or revamping your blog or website… this is a great opportunity […]
Small Biz Profile: Ellie Ears
Ellie Ears Positional Support Pillow for Infants and Children Ellie Ears is run by Chrissy Mouland, a Canadian mom of 4 kids who is also a registered nurse and former birth doula. I met Chrissy last year at a time when demand had increased significantly for her Positioning Support Pillow. She was looking for a design […]
Small Biz Profile: The Fit Housewife
The Fit Housewife is a place where people can come and learn about living a healthy life without dieting. Owner Jen Gacek is an inspiration to woman who struggle with weight and health issues. Her focus is on guiding women to live a healthy, well balanced life with an emphasis on practicing self-love. This resonates […]
My Girl Crush Interview
I was recently had the honour of being interviewed on ChicFlicks’ Girl Crush Vlog Series, where Dana Goldstein celebrates women who move & inspire her while also making her laugh 🙂 The interview touches on several topics, both personal and business, and lots of laugh-out-loud moments. I invite you to take a 20 minute coffee break and […]
What are Your Objectives & Intentions for 2018?
Whether it is personal or business, setting an intention for the year ahead is something that helps people stay motivated to achieve specific things. I haven’t done this for years because in the past I had the tendency to set unattainable ‘goals’ that were often left unachieved. But I was inspired to make some shifts […]
Christmas Mandala 2017
For Christmas 2017 I have designed a Christmas Mandala printable FREE for all who love to colour. The stylized features were designed to add a festive feel to the more traditional mandala: custom made pattern-brushes and fill patterns created in Adobe Illustrator fun patterns that encourage the use of several colours This piece was created with […]
Hoobert the Halloween Owl
For Halloween I happily share my custom designed, spooky printable FREE for all who love to colour. Introducing Hoobert! The fun, Halloween-inspired design elements add a traditional creepy feel to this cute-n-spooky hooter: custom made pattern-brushes created in Adobe Illustrator fun patterns that encourage the use of several colours a candy corn beak and a rumpled […]
Logo Design: You Get What You Pay For
In The Beginning… Business owners who are just starting out find the cost of professional branding overwhelming when paired with other costs involved in setting up a new business. This is completely understandable. But here’s the thing… When you spend less for a logo you typically get less, in other words, you get what you […]
Create A Brand That Speaks To Your Ideal Client
Whether you are starting or running a business, at some point you will find yourself investigating how the logo design process works and how to develop something to best represent your awesome biz! While your logo will be a symbol that represents who you are and what you offer, it also needs to appeal to […]
Why are Vector Logo Files Important?
My logo packages typically come complete with a set of web, print and vector file formats to ensure that clients have complete freedom to use their logo for any application and any size for as long as they maintain their brand. I have worked with many clients over the years who sadly were not provided […]
What is a Logo Reference Guide?
Is there Value in it, and Why You Should Care? Once a logo design project has been approved, I provide clients with a LOGO REFERENCE GUIDE outlining all iterations of their logo, the colour palette with colour code specs and a typography outline. WHY? The LOGO REFERENCE GUIDE provided is a document for you to […]
Brand Strategy Session
BRAND STRATEGY SESSIONS Review your brand image and brand marketing strategy Map out a new plan to prioritize your branding & marketing needs How the brand strategy session works Brand Discovery exercise to help you clearly identify your business, brand, and marketing desires or goals 60 minute phone or video call with me A brief review of your current/past […]
Transform Your ‘Old’ Content into Powerful Marketing Tools
What can you do with old or stale content? I’ve had conversations with many business owners who feel as though some of their blog content has become stale or ‘too old’ to share on social media. I am here to tell you that this may not be the case! Your content is valuable. Thoughts on […]
[CASE STUDY] Ice Cream Shop Rebrand
Big Dipper Ice Cream Shop had reached a point where their logo no longer reflected the brand image they had worked hard to build over the years. Owners C.J. and Franziska Wessely decided it was time for a brand face lift. They wanted the new branding to reflect their high quality ice cream and professionally run business, […]
Small Business Brand Profile: ChicFlicks
ChicFlicks is a full-service video marketing and video production company. I have had the pleasure of working with owner Dana Goldstein, and she has a natural talent for bringing out the best in everyone while they are in front of the camera. Dana shares insights based on her highly successful small business journey. Read on […]
Small Business Brand Profile: Melissa Holloway
Melissa Holloway is a Certified Holistic Nutritional Consultant with a unique and holistic approach to health and weight loss. Melissa provides support to her clients in a positive and motivational manner, helping them stay focussed on living healthier and happier lives. I know this from my personal experience working with her. Melissa Holloway shares insights […]